Market Statistics for Small to Mid-Sized Businesses

• Only 33.4% of SMBs actually have a local phone number on their home page

• Only 22.0% have an email address on their website

• Only 6.7% percent of SMB websites are mobile-compatible

• Only 6.0% percent have a Facebook business page

- Source: vSplash and BIA/Kelsey from the SMB DigitalScape audit study,2012

This year U.S. companies are spending about

• $64 billion per year on TV

• $34 billion on print ads

• $39 billion on Internet advertising

• $1.5 billion on email

- Source: eMarketer & Forrester, 2012

• For all of 2010, search advertising accounted for 46% of online advertising ($12 billion), Search revenue grew to $12 billion in 2010 from $10.7 billion in 2009 ¹

• 37% of all businesses used social media marketing in 2010, up from 24% in 2009 and up from 12% in 2008.⁹

• In 2007, 50% of online users performed searches for local businesses. In 2008, 82% of online users searched locally. Today this number exceeds 97%! ²

• In August 2009, 36.8% of SMB advertising budgets went toward online. That was up more than 14 percentage points over the prior year. ³

• Local search queries outpaced the growth of overall Web search. Searches for local businesses, products, or services grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008. ⁴

• 12% of all searches are now for local products and services.⁵

• 75% of all new business comes from online sources and 94% of potential new customers begin searching local products and services with a search engine.

• According to Borrell Associates, there were more than 15 million businesses with less than 50 employees in the United States, of which more than three million spent an average of $1,200 per month on advertising. Borrell Associates estimates total local advertising spend for U.S. SMBs at $101.5 billion.⁶

• There are 2.6 billion local searches performed each month on average.⁷

IN SUMMARY...

• 94% of new customers begin their search with a search engine.

• 80% is Google’s share of local paid search

• 75% of all new customers come from online.

Well over half of your whole marketing campaign could come from being on Google full time!

¹ The Kelsey Group and ConStat
² The Kelsey Group
³ Barnes, Chase and Davis
⁴ Comscore
⁵ Comscore/Yellow Pages
⁶ Borrell Associates
⁷ Internet Local Marketing
⁸ University of Maryland
⁹ eMarketer