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Where Opportunity & Great Marketing Meet

Social Media Market Facts

In May 2011, Internet users spent more time on Facebook than Yahoo,Google,AOL and MSN combined.¹⁷
When asked what sources "influence your decision to use or not use a particular company, brand or product," 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence.¹⁴
90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. ¹⁵
53% of people on Twitter recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product. ¹⁶
9 out of every 10 U.S. Internet users now visiting a social networking site in a month¹⁰
1 out of 8 hours spent online is on a social networking site¹⁰
Local businesses make up 17.6% of Facebook fan pages¹²
77% of users want brands to offer them incentives online and 28% would like to be entertained¹³
In 2010, 107 trillion emails were sent on the Internet¹
At the current rate 36 billion photos will be uploaded to Facebook each year²
Each day 2 billion videos are watched on YouTube³
Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook⁴
In 2010, users sent 25 billion tweets⁵
Worldwide their are 1.97 billion Internet users⁶
At the end of 2010, there were 88.8 million – .COM domain names registered⁷
As of December 2010, there were 255 million websites⁸

2.9 billion email accounts⁹

The average Internet user watched 186 online videos per month (USA)¹⁰
Every minute 35 hours of video is uploaded to YouTube¹¹
only 1% of users will actively create content. Another 9%, the editors, will participate by commenting, rating or sharing the content. The other 90% watch, look and read without responding.¹²