Mobile Marketing Download Opera Mobile Emulator

• By the end of 2011 1 out of 2 of all adults in the US will use a smart phone
• 1 out of 3 mobile searches are local
• 95% Smartphone users have looked for LOCAL information.
• 70% of all mobile searches result in action within 1 hour
• Mobile coupons get 10 times the redemption rate of traditional coupons

  Within the past week:

  • 81% browsed the Internet
  • 77% used a search engine
  • 68% used an app
  • 48% watched a video
  
  Source: Google Research, 2011

• 33% of mobile users are looking for local content using their GPS location (eMarkerter, August 2011)
• 61% of users are unlikely to return to a mobile site they had trouble with (Google, 2011 mobile study)
• 19% said they’d have a negative overall perception of the company if dissatisfied with mobile site performance. (Google, 2011 mobile study)
• 40% said they’d visit a competitor’s mobile site instead. (Google, 2011 mobile study)
• 51% of consumers are more likely to purchase from mobile-specific sites (Google, 2011 mobile study)
• Retailers could increase engagementby 85% with a mobile site (Google, 2011 mobile study)
• In the next two years 1 billion people will have accessed the internet using a mobile device. Source: MobileThinking, 2011
• In the U.S., 25% of people have abandoned the laptop for exclusive use of mobile. Source: MobileThinking, 2011
• Facebook visitors spent an average of 269 minutes using the site via mobile device in March, compared with 347 minutes via personal computer (PC).
• Twitter users spent an average of 42 minutes using the site via mobile (vs.22 minutes via PC).
• 79% of large online advertisers do not have mobile optimized sites (Google, 2011 mobile study)

Download the chart above in pdf format