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Home  > Market Statics for Small to Mid-Sized Businesses

Search Market     Mobile Market     Social Media Market

Market Statistics for Small to Mid-Sized Businesses

  • Only 33.4% of SMBs actually have a local phone number on their home page

  • Only 22.0% have an email address on their website

  • Only 6.7% percent of SMB websites are mobile-compatible

  • Only 6.0% percent have a Facebook business page

  • - Source: vSplash and BIA/Kelsey from the SMB DigitalScape audit study,2012

This year U.S. companies are spending about

  • $64 billion per year on TV

  • $34 billion on print ads

  • $39 billion on Internet advertising

  • $1.5 billion on email

  • - Source: eMarketer & Forrester, 2012

Building online presence continues to be key focus for small businesses8

  • Company websites seem to be the top technology investment in the next two years, with small businesses either adding new features/functionality to their existing websites or building one from scratch

  • The ability to showcase their products and services online to attract new customers is 2nd in the hierarchy of technology investments

  • Social media investments rank 3rd in small business investments to be made in the next two years

  • For all of 2010, search advertising accounted for 46% of online advertising ($12 billion), Search revenue grew to $12 billion in 2010 from $10.7 billion in 2009 1

  • 37% of all businesses used social media marketing in 2010, up from 24% in 2009 and up from 12% in 2008.9

  • In 2007, 50% of online users performed searches for local businesses. In 2008, 82% of online users searched locally. Today this number exceeds 97%! 2

  • In August 2009, 36.8% of SMB advertising budgets went toward online. That was up more than 14 percentage points over the prior year. 3

  • Local search queries outpaced the growth of overall Web search. Searches for local businesses, products, or services grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008. 4

  • 12% of all searches are now for local products and services.5

  • 75% of all new business comes from online sources and 94% of potential new customers begin searching local products and services with a search engine.

  • According to Borrell Associates, there were more than 15 million businesses with less than 50 employees in the United States, of which more than three million spent an average of $1,200 per month on advertising. Borrell Associates estimates total local advertising spend for U.S. SMBs at $101.5 billion.6

  • There are 2.6 billion local searches performed each month on average.7

IN SUMMARY...

  • 94% of new customers begin their search with a search engine.

  • 80% is Google’s share of local paid search

  • 75% of all new customers come from online.

Well over half of your whole marketing campaign could come from being on Google full time!

1 The Kelsey Group and ConStat
2 The Kelsey Group
3 Barnes, Chase and Davis
4 Comscore
5 Comscore/Yellow Pages
6 Borrell Associates
7 Internet Local Marketing
8 University of Maryland
9 eMarketer



   
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